Landing page optimization and conversion rate improvements are no longer simply buzzwords. The rising cost of driving online traffic means marketers are paying more for less return on their ad dollars. To keep up, online marketers must roll up their sleeves and dive into conversion optimization. Optimizing your landing pages and your website is a proven means of increasing your conversion rates and realizing improved ROI. Google’s Website Optimizer makes it available to anyone who wants to start testing.
Marketing optimization blog focused on improving conversion rates, increasing leads, web analytics, SEO, SEM, social media, testing and customer experience.

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